Marketing Management Study Materials 2021 – For BBA, B.Com, M.Com & MBA Students

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Download Marketing Management Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA, MBA, B.Com, M.Com can download these Study Materials which will be useful for their Exam Preparation. Through this article, we are going to provide the Marketing Management Study Materials, Study Notes, PDFs, Chapters & Topics, Important Questions on this topic, and Download Links.  Continue reading the below article for more information regarding the Management Studies Notes.

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Marketing Management Study Materials - Download Study Books, Chapters and Topics

Marketing Management Study Materials

Name of the Subject Marketing Management
Category Management Studies
Useful for BBA, B.Com, M.Com, MBA
Course Type Post Graduation & Under Graduation
Article on Study Materials 2021
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

List of topics in Management Management Systems :

Nature and Scope of Marketing

  • Introduction To Marketing
  • Marketing Environment
  • Marketing Information and Research

Understanding Consumers and Selecting Target Markets

  • Buyer Behaviour
  • Markets and Market Segmentation
  • Market Targeting and Positioning

Product Decisions

  • Product Concepts and Classification
  • Product Development and Product Life Cycle
  • Branding, Packaging, and Servicing

Pricing Decisions

  • Objectives and Methods of Pricing
  • Price Adjustment Strategies
  • Regulation of Prices

Distribution Decisions

  • Distribution Channels
  • Marketing Intermediaries
  • Marketing Logistics

Promotion Decisions and Emerging Issues

  • Marketing Communication
  • Personal Selling and Sales Promotion
  • Advertising and Publicity
  • Emerging Issues in Marketing

Marketing Management Study Notes

Here we have mentioned the unit-wise PDFs of the Marketing Management subject. Click on the below link to download it :

Subject  Download Links 
Marketing Management Click Here

Marketing for Managers Study Books

Here we have mentioned the unit-wise PDFs of the Marketing Management subject. Click on the below link to download it :

Item hits:

Marketing Management And Planning1
Marketing Management and Planning
Marketing For Managers
Marketing Management-2
Marketing Management-1
Market Information System
Marketing Management
Marketing Organization
Introduction to Tourism Marketing – Approaches, Relevance and Role
Introduction To Marketing And Its Concepts

Here we have mentioned the full textbook PDFs of the Marketing Management subject. Click on the below link to download it :

Subject  Download Links 
Marketing Management Click Here
Download 
Click Here 
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Unit wise PDFs – Marketing Management Study Materials

Here we have mentioned the unit-wise PDFs of the Marketing Management subject. Click on the below link to download it :

Units  Download Links 
Nature and Scope of Marketing Download
Understanding Consumers and Selecting Target Markets Click Here
Product Decisions Download
Pricing Decisions Click Here
Distribution Decisions Click Here
Promotion Decisions and Emerging Issues Download

Subject to the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, Bachelor’s Degree, and also for Commerce Graduates. The following university students can also download these materials :

  • Madras Christian College
  • Lovely Professional University
  • SIET Institute of Management
  • J.D. Birla University
  • Bharath University

Subject in the Semesters

Marketing Management subject will be studied by the students in the following semesters of their respective courses :

  • MBA II Semester
  • BBA IV Semester
  • B.Com II Semester

Important Questions

We have mentioned some of the important questions on  Marketing Management subject :

  • Define Marketing and explain its implications for an emerging economy like India?
  • What are marketing Concepts? Explain the evolution process of MM Philosophy.
  • What is a marketing environment? Describe the macro environment and microenvironment of marketing.
  • What is a marketing information system? What are its major components?
  • What do you mean by buyer behavior? Why is an understanding of buyer behaviour important for marketers?
  • Describe the distinguishing characteristics of the organizational market.
  • Define market targeting and explain the procedure on how to target different markets.
  • What is a product? Explain the three distinct levels of a product.
  • Distinguish between consumer goods and industrial goods giving suitable examples.
  • Explain the various stages of the Product Development Process giving suitable examples.
  • Discuss the importance of labeling for marketers.
  • Discuss, in detail, the objectives of pricing.
  • List and explain the various geographical pricing strategies.
  • Briefly explain the regulatory measures of the Drugs (Control) Act.
  • Discuss various functions performed by distribution channels?
  • What do you understand by retailing? What important functions do the retailers perform in the distribution of products?
  • What is the significance of Marketing Logistics in Marketing Management?
  • Describe the importance and main functions of Marketing Communication.
  • Explain the steps involved in the selling process?
  • What is a Service?
  • Differentiate between social marketing and consumer marketing? Explain the components of the social marketing mix.

Recommended Books for Marketing Management

The books that are recommended for this subject are given below. They are available online.

  • Marketing Management Essentials You Always Wanted To Know (Second Edition) (Self Learning Management Series) by VIBRANT PUBLISHERS and Callie Daum,
  • Preface to Marketing Management by J. Paul Peter and James H. Donnelly Jr.
  • Marketing Management | marketing cases in the Indian context | Fifteenth Edition | By Pearson by Philip Kotler, Keven Lane Keller, et al
  • Principles of Marketing | basic concepts of marketing | By Pearson by Philip T. Kotler, Gary Armstrong, et al. |

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