Marketing of Services Study Materials 2021 – For MBA, M.Com & PGDMM Students

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Download Marketing of Services Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. Marketing of Services is one of the subjects in the courses of MBA, M.Com, PGDMM. Here we provide the materials for the important concepts of Services Marketing Fix, Strategic Issues, Sectoral Applications, etc. Download the Study Books, Important Questions of this subject from the Exams Time website for better preparation. Unit-wise PDFs are also provided below.

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Marketing of Services Study Materials - Download Unit wise PDFs & Study Notes

Marketing of Services Study Materials

Name of the Subject International Marketing 
Category Management Studies
Useful for MBA, M.Com, PG Diploma Courses
Course Type Post Graduation
Article on International Marketing Study Materials 2021
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

The topics that are covered in these books contain more information regarding this subject. Those topics are given below.

Marketing of Services – An Introduction

  • Marketing of Services: Conceptual Framework
  • Role of Services in Economy
  • International Trade in Services, The WTO and India
  • Consumer Behaviour in Services

Services Marketing Mix

  • Product and Pricing Decisions
  • Place and Promotion Decisions
  • Extended Marketing Mix for Services

Strategic Issues

  • Service Quality
  • Managing Demand and Capacity
  • Customer Retention

Sectoral Applications-I

  • Financial Services
  • Tourism and Hospitality Services
  • Health Services
  • Case Study: Serving Global India

Sectoral Applications-II

  • Educational Services
  • Professional Support Services: Advertising Agencies
  • Telecommunication Services
  • Product Support Services
  • Case Studies

Services Marketing Study Notes

Subject  Download Links 
Services Marketing Click Here
Click Here
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Marketing of Services – Study Books

Subject  Download Links 
Services Marketing Click Here

Unit wise PDFs

Here we have mentioned the unit-wise PDFs of the Services Marketing subject. Click on the below link to download it :

Units  Download Links 
Marketing of Services – An Introduction Download
Services Marketing Mix Click Here
Strategic Issues Download
Sectoral Applications-I Click Here
Sectoral Applications-II Download

Subject in the Universities

This subject will be useful to the students of the Master’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • Lovely Professional University
  • JNTU, Anantapur
  • Pondicherry University
  • University of Calicut
  • Secure College of Engineering

Subject in the Semesters

Marketing of Services subject will be studied by the students in the following semesters of their respective courses :

  • MBA IV Semester
  • BBA 6th Semester

Important Questions

Here we have mentioned some of the important questions on Marketing of Services subject :

  • What do you understand by the term ‘service? Describe the reasons behind the rapid growth of the service sector.
  • Explain the different classification schemes for services giving suitable examples.
  • Explain the trends in international trade in services and identify the key exporting and importing nations?
  • What are the four modes of service delivery? Explain by taking examples.
  • What is your understanding of GATS and its implications for India?
  • What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities? Explain with the help of examples.
  • Discuss the various stages in the development of a new service offering.
  • Differentiate between core, facilitating, and supporting services, giving suitable examples.
  • What are the relative advantages (or disadvantages) of direct sales vs. sales via intermediaries? Give specific examples in support.
  • What do you think are the main reasons for including the element of people in the marketing mix for services?
  • Discuss the individual and family influences on buyer behavior for financial services.
  • What do you understand by the term Service Quality? What are the underlying themes of service quality?
  • Define Promotion. What should be a ‘Good Promotion Blend’, for marketing banking services?
  • What is a hotel product? Identify the support and facilitating services for a business hotel in a metropolitan city.
  • Discuss the importance of word of mouth communication for health care services.
  • What are the marketing implications of intangibility, inseparability, perishability, and heterogeneity for education services? Discuss with the help of suitable examples.
  • How do the marketing mix elements relate to advertising agencies? Explain by giving specific examples.
  • Discuss the major trends in the growth of the telecom sector in India during the last few years.

Recommended Books for Marketing of Services

The books that are referred to and recommended by toppers are given below. For more information refer to other authors’ books also.

  • Services Marketing – Integrating Customer Focus Across the Firm by Valarie A. Zeithaml, Mary Jo Bitner, et
  • Services Marketing | People Technology Strategy | Eighth Edition | By Pearson by Wirtz Jochen, Lovelock Christopher, et al.
  • Services Marketing: Integrating Customer Focus Across the Firm by Zeihthaml
  • Services Marketing by Ravi Shanker

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