Product Management Study Materials 2021 – For Management Students

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Searching for Product Management Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. Here we provide the best study materials for courses like BBA, MBA, PGDMM. Students of Business Administration can download these study books for Exam Preparation. Through this article, you will get the Materials for Product Management subject.  We have also listed some of the Important Questions in this subject to make the student’s learning quick and easier.

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Product Management Study Materials - Download Study Notes PDF

Product Management Study Materials

Name of the Subject Product Management 
Category Management Studies
Useful for MBA, BBA, PG Diploma Courses
Course Type Post Graduation, Under Graduation
Article on Product Management Study Materials 2021
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

The topics of this subject are given below. To know more about the subject go through the article and refer to all the books prescribed to this subject.

Product Management- Introduction

  • Product Management – Basic Concepts
  • The Product Management Process
  • The Product Planning System

Managing Products-1

  • Product Line Decisions
  • Product Life Cycle
  • Product Portfolio
  • Product Pricing

Branding and Packaging Decisions

  • Branding Decisions
  • Product Positioning
  • Brand Equity
  • Packaging Decisions

New Product Development

  • Organizing for Product Development
  • Generation, Screening, and Development New Product Ideas
  • Economic Analysis -Evaluation New Product Ideas/Concepts

Implementing New Product Decision

  • Concept Development and Testing
  • Physical Development of the Product
  • Pretest Marketing and Test Marketing
  • Product Launch

Product and Brand Management Study Notes

Subject  Download Links 
Product Management Click Here
Click Here

Unit wise PDFs

Here we have mentioned the unit-wise PDFs of the Product and Brand Management subject. Click on the below link to download it :

Units  Download Links 
Product Management- Introduction Download
Managing Products-1 Click Here
Branding and Packaging Decisions Download
New Product Development Click Here
Implementing New Product Decision Download

Subject in the Universities

This subject will be useful to the students of the Master’s Degree, Bachelor’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • National Institute of Technology, Calicut
  • Guru Jambheshwar University
  • Jaipur National University

Subject in the Semesters

Product Management subject will be studied by the students in the following semesters of their respective courses :

  • MBA 2nd Semester
  • BBA II Semester
  • PG Diploma in Marketing Management

Important Questions

We have listed some of the important questions on Product Management subject :

  • Discuss the scope of a product.
  • Describe the changing role of a product manager in changing product/market environment.
  • Discuss the scope, relevance and, significance of product management function in the current market scenario.
  • Comment on the demerits associated with line extensions.
  • Briefly describe each of the four distinct stages of the product life cycle by taking an example each from consumer and industrial products you are familiar with.
  • Explain the methodology of constructing the BCG Matrix.
  • What kind of role does the consumer play in building a brand. Substantiate your answer with illustrations.
  • Discuss the term `Positioning’ of a product in the Indian context. What makes segmentation strategy have a direct implication on the positioning strategy.
  • Evaluate the various methods of brand valuation in the Indian context.
  • Discuss the importance of packaging as a tool for product differentiation and market cultivation.
  • What factors determine the decision to offer new products by the marketer?
  • How do skills needed to manage a new product differ from those used to manage an existing mature product?
  • Describe the development of the components of product strategy for a new product.
  • What is the purpose of doing break-even analysis in economic analysis?
  • Discuss the major concept generation methods that you are familiar with.
  • Discuss the A.T.A.R. model for new product forecasting.
  • Describe the steps involved in Industrial Design Development.
  • Write an essay on `Concurrent Engineering’.
  • What is the rationale for test marketing? Discuss situations where you think test marketing is not desirable.
  • What are the steps involved in the launch of a new product in the market?

Recommended Books for Product Management

To know about Product Management following the information in the books given here.  For many more details and Recommended books follow our article to know about Product Management.

  • Product Management For Dummies by Brian Lawley and Pamela Schure
  • The Amazon Management System by Ram Charan and Julia Yang
  • Cracking the PM Interview: How to Land a Product Manager Job in Technology by Gayle Laakmann McDowell and Jackie Bavaro
    Agile Product Management with Scrum by Roman Pichler

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