Download Retail Management Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. This subject will come mostly for MBA, BBA, PGDMM students. These study books will teach you retailing concepts. You can download these books from our Exams Time website that is free of cost. We have provided the materials for the important aspects of Retailing Environment, Retail Operations, Retail Planning and Development, etc. Students can download these Study Materials which will be useful for their Exam Preparation.
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Table of Contents
Retail Management Study Materials
|Name of the Subject||Retail Management|
|Useful for||MBA and PG Diploma Courses|
|Course Type||Post Graduation|
|Article on||Retail Management Study Materials 2021|
|Study Material Format|
|Download Other Study Materials||Click Here|
Chapters and Topics in Retail Management Study Materials
The topics of this subject are given below. To know more about the subject go through the article and refer to all the books prescribed to this subject.
An Overview of Retailing Environment
- Introduction to Retailing
- Evolution of Retail Environment
- Formats of Retailing
Retail Planning and Development
- Understanding the Retail Customer
- Marketing Research for Retailing
- Strategic Retail Planning Process
- Locational Decisions
- Growth Strategies
- Product Merchandise
- Promotion and Communication Mix
- Financial Management Issues in Retailing
- Organization Structure and Management of Human Resources
- CRM – Customer Relationship Marketing
- Monitoring and Controlling Retail Operations
Issues Impacting Retail Business in India
- Legal and Security Issues in Retail
- Ethical Dimensions
- Technology in Retailing
- Non-Store Retailing
Retail Marketing Management Study Books
|Retail Management||Click Here|
Principles of Retailing
|Retail Management||Click Here|
Unit wise PDFs
Here we have mentioned the unit-wise PDFs of Retail Management subject. Click on the below link to download it :
|An Overview of Retailing Environment||Download|
|Retail Planning and Development||Download|
|Retail Mix||Click Here|
|Issues Impacting Retail Business in India||Click Here|
Subject in the Universities
This subject will be useful to the students of Business Administration students of Master’s Degree, PG Diploma candidates. The following university students can also download these materials :
- Chadalawada Ramanamma Engineering College
- Lovely Professional University
- Jaipur National University
- Heriot-Watt University
- Madurai Kamaraj University
Subject in the Semesters
Retail Management subject will be studied in the following semesters of their respective courses :
- MBA I Semester
- PG Diploma in Marketing Management
Here are the important questions of Retail Management subject :
- What is Retail Management?
- Discuss the various traditional formats that you are familiar with? Comment how relevant they are in the current retail business environment.
- What are the factors that influence consumer behavior in retail banking?
- What do you understand by marketing research? Explain its significance to retailing?
- What are the elements of a strategic planning process? Explain in detail their significance?
- Describe the role of the two locational theories and retail market identification in the emerging Indian retail context?
- What is the significance of strategy in the retailing industry?
- Explain what is merchandise mix and various factors affecting merchandise mix decisions.
- How important is the role of pricing in retail marketing mix?
- Analyze the retail communication strategy of any major retail chain.
- Define atmospherics and their importance in the retail marketing mix?
- Explain how you will assess the human resource requirements of a retail organization.
- Discuss the concept of relationship marketing? How does it stand different from transactional marketing?
- Discuss the significance of having control over retail operations?
- Explain what you mean by VAT(Value Added Tax) and how it will benefit the retailing industry in India?
Recommended Books for Retail Management
To know about Retail Management following the information in the books given here. For many more details and Recommended books follow our article to know about Retail Management.
- Emerging Trends in Retail Management by N. Panchanatham and R. Gnanaguru
- Management of Retail Buying by Chris Thomas, R. Patrick Cash, et al.
- Retailing Management: Text and Cases | 6th Edition by Swapna Pradhan
- Retail Management | Thirteenth Edition | By Pearson
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