Rural Marketing Study Materials 2021 – Download Study Notes, Unit wise PDFs

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Download Rural Marketing Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. Post Graduation Course students of MBA, PGDMM can download these Study Materials which will be useful for their Exam Preparation. Topics of Understanding Rural Consumer, Accessing Rural Markets, etc. are provided in these materials. Study Books and Notes of this subject can be downloaded by the links given below. Read the below article, for more information of Study Materials.

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Rural Marketing Study Materials - Download Study Notes PDF

Rural Marketing Study Materials

Name of the Subject Rural Marketing
Category Management Studies
Useful for MBA and PG Diploma Courses
Course Type Post Graduation
Article on Rural Marketing Study Materials 2021
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics in Rural Marketing Study Materials

The topics of this subject are given below. To know more about the subject go through the article and refer to all the books prescribed to this subject.

Rural Markets-An Overview

  • Rural Markets in India
  • Understanding Rural Environment

Understanding the Rural Consumer

  • Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour
  • Trends in Consumer Behaviour
  • Rural Marketing Research

Product and Pricing Decisions for the Rural Markets

  • Product Development, Adoption Process and Modification Decisions
  • Pricing Decisions

Managing the Promotion

  • Understanding Rural Media and Current Opportunities
  • Message Design and Development for Rural Markets
  • Rural Sales Promotion Effort

Accessing Rural Markets

  • Physical Infrastructure and Dynamics of Distribution
  • Participants in the Rural Distribution Process
  • Physical Distribution Process

Understanding Rural Marketing Process-Case Studies

  • Case-1 Rural Communication: A Case Study of Philips Consumer Electronics
  • Case-2 Mass Media and Social Advertising
  • Case-3 Rural Distribution for the FMCG Sector – A Case Study of HLL
  • Case-4 Rural Buying Behaviour: A Case Study of Consumer In Jammu

Rural Marketing Study Books

Subject  Download Links 
Rural Marketing Click Here
Click Here 

RM Study Notes PDF

Subject  Download Links 
Rural Marketing Click Here
Click Here 
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Unit wise PDFs

Here we have mentioned the unit wise PDFs of Rural Marketing subject. Click on the below link to download it :

Units  Download Links 
Rural Markets-An Overview Download
Understanding the Rural Consumer Click Here
Product and Pricing Decisions for the Rural Markets Download
Managing the Promotion Click Here
Accessing Rural Markets Download
Understanding Rural Marketing Process-Case Studies Click Here

Subject in the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • Pondicherry University
  • Sasurie Institutions
  • Jaipur National University
  • Institute of Aeronautical Engineering
  • Guru Jambheswar University

Subject in the Semesters

Rural Marketing subject will be studied by the students in the following semesters of their respective courses :

  • MBA 4th Semester
  • PG Diploma in Marketing Management

Important Questions

  • What do you understand by the term rural markets? Explain. Comment upon the nature of transactions that take place in the rural markets.
  • What are the marketing implications of the political environment in the villages?
  • Explain the role of the reference group in the context of rural markets and comment upon how does it differ from the urban markets?
  • Discuss the product strategies for the rural market.
  • Explain the concept of promotional pricing in the context of rural markets.
  • What in your view are the important challenges for effective marketing communication for the rural markets? How can these challenges be overcome?
  • Why is USP an important concept in a rural setting?
  • Why is sales promotion important? Discuss its relevance to the rural markets.
  • How does physical infrastructure affect the distribution choices available to a marketer?
  • How so socio-economic profiles of rural consumers affect these shopper behaviour. Discuss it in detail.

Recommended Books for Rural Marketing

To know about Rural Marketing following the information in the books given here.  For many more details and Recommended books follow our article to know about Rural Marketing.

  • Rural Marketing 3 ED by Kashyap
  • Rural Marketing: Text and Cases, 2e by Krishnamacharyulu
  • Rural Marketing: Challenges and Opportunities by Dinesh Kumar and Punam Gupta
  • Rural Marketing B.Com 2nd Year Semester-III KUK University (2020-21) Examination by Ashok Jain and Varun Jain

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